Vesture
A Quick Case Study
Project
Project
Landing Page Design and Strategy for a Bespoke Footwear Brand
Landing Page Design and Strategy for a Bespoke Footwear Brand
Target Audience
Target Audience
Gen Z
The Goal
The Goal
Selling ‘Slow Fashion’ to the ‘fast’ Generation, the goal was to position a handcrafted leather brand for a Gen Z audience. The challenge was balancing the youthful personalities of the demographic with the premium allure of leather.
Selling ‘Slow Fashion’ to the ‘fast’ Generation, the goal was to position a handcrafted leather brand for a Gen Z audience. The challenge was balancing the youthful personalities of the demographic with the premium allure of leather.
Screenshot from PageSpeed
Screenshot from PageSpeed
01
01
Brand Voice
Brand Voice
Not Overdoing it
I avoided the trap of using excessive slangs which Gen Z may view as forced or inauthentic. Instead, I aimed for a tone that is mature while still being vibrant, not overly salesy or pedestalizing.
Not Overdoing it
I avoided the trap of using excessive slangs which Gen Z may view as forced or inauthentic. Instead, I aimed for a tone that is mature while still being vibrant, not overly salesy or pedestalizing.
02
02
Typography
Typography
Making the modern look classic
To reflect the brand’s position as a ‘modern classic’, I used Geist, a geometric sans serif that simultaneously communicates luxury and modernity.
Making the modern look classic
To reflect the brand’s position as a ‘modern classic’, I used Geist, a geometric sans serif that simultaneously communicates luxury and modernity.
Screenshot from live site
Screenshot from live site
03
03
Imagery
Imagery
Balancing classic with vibrant colors.
The imagery was curated to create an emotional narrative. I balanced the brownish, classic earth tones of the hero section (communicating leather and heritage) with splashes of vibrant colors further down the page. This visual contrast captures the brand’s duality quite nicely. Traditional technique for the modern soul.
Balancing classic with vibrant colors.
The imagery was curated to create an emotional narrative. I balanced the brownish, classic earth tones of the hero section (communicating leather and heritage) with splashes of vibrant colors further down the page. This visual contrast captures the brand’s duality quite nicely. Traditional technique for the modern soul.
Screenshot from live site
Screenshot from live site
04
04
Testimonials
Testimonials
A unique, ‘reely’ approach
Gen Z has a high "bullshit radar" for corporate testimonials and the typical 5 star system. To bridge this trust gap, I used a UI inspired by Instagram Reels and Tiktok instead. This makes the social proof feel more organic. I placed the typical testimonial format just below it to augment the video content.
A unique, ‘reely’ approach
Gen Z has a high "bullshit radar" for corporate testimonials and the typical 5 star system. To bridge this trust gap, I used a UI inspired by Instagram Reels and Tiktok instead. This makes the social proof feel more organic. I placed the typical testimonial format just below it to augment the video content.
Screenshot from live site
Screenshot from live site
05
05
Extras
Extras
Switching the CTA
Switching the CTA
Book a Call
Book Appointment
Traditional bespoke services often use ‘Book a Call’ as Call-to-Action (CTA). however, consumer behaviour shows that Gen Z experiences significant ‘phone anxiety’ and views unsolicited voice calls as high-friction barriers.. So I replaced it with ‘Book Appointment’ system, thus removing the primary psychological barrier to entry. Contact is still in footer if they need to make a call or send a mail. But that shouldn’t be the primary call to action.
Traditional bespoke services often use ‘Book a Call’ as Call-to-Action (CTA). however, consumer behaviour shows that Gen Z experiences significant ‘phone anxiety’ and views unsolicited voice calls as high-friction barriers.. So I replaced it with ‘Book Appointment’ system, thus removing the primary psychological barrier to entry. Contact is still in footer if they need to make a call or send a mail. But that shouldn’t be the primary call to action.
Book a Call
Book a Call
Book Appointment
Book Appointment
High-end craftspeople often rely entirely on Instagram or word-of-mouth. However, when selling a $5,000 custom guitar or a $1,200 kitchen knife, a social media grid isn't enough to convey value.
High-end craftspeople often rely entirely on Instagram or word-of-mouth. However, when selling a $5,000 custom guitar or a $1,200 kitchen knife, a social media grid isn't enough to convey value.
Build a site that showcases your work and process
Build a site that showcases your work and process
